BetLabel Privacy Policy

At BetLabel, we are committed to protecting your personal data and respecting your privacy while you enjoy our sportsbook, slots and Bet Label live casino products. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the rights available to you as a customer of BetLabel, operated by Starsten Ltd., a company incorporated under the laws of the British Virgin Islands, registered address at Quijano Chambers, P.O. Box 3159, Road Town, Tortola, British Virgin Islands, Company Number 2174149. By registering an account, downloading our BetLabel app, or otherwise using www.betlabel.com, you agree to the collection and use of information as described in this policy.

Information We Collect

We collect information directly from you when you create your BetLabel login, make a deposit, request a withdrawal, redeem a BetLabel promo code, or contact our support team. We also collect information automatically through your use of our website and our Bet Label app.

  • We collect registration details such as your name, date of birth, email address, phone number, and residential address.
  • We collect identity verification documents, including passport, driving licence or national ID, and proof of address, as part of our KYC and AML obligations.
  • We collect financial information, including payment method details, deposit and withdrawal history, and account currency preferences.
  • We collect gameplay data, including your betting activity, wagering history, bonus usage, and interactions with any BetLabel no deposit bonus or BetLabel promo code no deposit bonus offer you claim.
  • We collect technical data such as your IP address, device identifiers, browser type, operating system, and information generated when you use the BetLabel casino app or BetLabel mobile casino on your smartphone or tablet.
  • We collect communication records when you contact us through live chat, email, or our complaints channels.

How We Use Your Information

We use the information we collect to operate BetLabel casino responsibly and in accordance with applicable licensing requirements. Our Bet Label platform relies on your data to verify your identity, process deposits and withdrawals, prevent fraud, and comply with anti-money laundering regulations. We also use your information to manage your BetLabel bonus entitlements, calculate wagering requirements, and detect bonus abuse as described in our Terms and Conditions.

Additionally, we use your data to:

  • We provide customer support and respond to your enquiries and complaints.
  • We personalise your experience, including tailored promotions, a BetLabel casino promo code, or a BetLabel promo code free spins offer relevant to your activity.
  • We monitor account activity for signs of problem gambling and apply responsible gambling tools where necessary.
  • We analyse usage patterns to improve our website, our BetLabel app download experience, and our overall service quality.
  • We send you service-related communications, including updates about your account, security notices, and, where you have consented, marketing messages about new promotions.

Cookies and Similar Technologies

We use cookies and similar tracking technologies on our website and within our Bet Label app to remember your preferences, keep you securely logged into your BetLabel login session, and understand how customers interact with BetLabel live casino and sportsbook products. Cookies also help us measure the effectiveness of our marketing campaigns and detect fraudulent or duplicate accounts. You can manage cookie preferences through your browser settings, though disabling certain cookies may affect the functionality of our services.

How We Share Your Information

We do not sell your personal data. However, we may share your information with trusted third parties where necessary to operate BetLabel casino and comply with our legal obligations.

  • We share data with payment providers, including Interac e-Transfer, card processors, and cryptocurrency payment networks, to process your deposits and withdrawals.
  • We share information with identity verification providers to confirm your age and identity before processing withdrawals.
  • We disclose information to regulatory and licensing authorities, including the Kahnawake Gaming Commission and, where applicable, Curacao eGaming and the Curacao FMA, in connection with complaints handling and responsible gambling oversight.
  • We may share data with law enforcement or government bodies where required by law, or to prevent fraud, money laundering, or other unlawful activity.
  • We share information with service providers who support our technical infrastructure, customer support systems, and our BetLabel app.

International Data Transfers

Because we operate an international platform available in 17 languages, your information may be transferred to and processed in countries outside your country of residence, including jurisdictions where our servers, payment partners, or support teams are located. Where we transfer your data internationally, we take reasonable steps to ensure it is protected in accordance with this Privacy Policy and applicable data protection standards.

Data Security

We take the security of your personal data seriously and implement administrative, technical, and physical safeguards designed to protect your information from unauthorised access, loss, or misuse. Access to your account is protected through your BetLabel login credentials, and we recommend you use a strong, unique password and avoid sharing your login details with anyone. Where we suspect unauthorised access to your account, we may request additional verification, including a video conference or documents submitted by registered post, before restoring access or processing withdrawals.

Data Retention

We retain your personal data for as long as necessary to provide our services, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements. Where your account becomes dormant, defined as one not logged into for 12 consecutive months, we retain your data in accordance with our account closure and processing procedures, which include full KYC and AML checks prior to any withdrawal from a reactivated account.

Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal data, and we are committed to honouring these rights wherever they apply to your use of BetLabel casino.

  • You have the right to request access to the personal data we hold about you.
  • You have the right to request correction of inaccurate or incomplete information.
  • You have the right to request deletion of your data, subject to our legal and regulatory retention obligations.
  • You have the right to object to or restrict certain processing of your data, including marketing communications.
  • You have the right to withdraw consent at any time where processing is based on your consent.

To exercise any of these rights, you may contact us using the details below. We may require you to verify your identity before actioning your request.

Children's Privacy

Our services are strictly intended for adults. We do not knowingly collect personal information from anyone under the legal gambling age in their jurisdiction. If we become aware that we have collected data from a minor, we will take steps to delete that information promptly.

Third-Party Links and Restricted Jurisdictions

Our website may contain links to third-party websites, including payment providers and licensing authorities, and we are not responsible for the privacy practices of those external sites. We remind you that registration is not permitted from certain restricted jurisdictions, and if we become aware that a customer resides in a country where use of our services is unlawful, we may close the account in accordance with our Terms and Conditions.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational factors. We will post any updates on this page, and where changes are significant, we will take reasonable steps to notify you. We encourage you to review this policy periodically to stay informed about how we protect your data.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how BetLabel handles your information, please contact us using the following channels:

  • Technical support and formal enquiries: support-en@betlabel.com
  • Security and account-related requests: security@betlabel.com
  • Complaints and suggestions: complaints@betlabel.com
  • Self-exclusion requests: block@betlabel.com
  • Live chat: available 24/7/365 through your account

Where a complaint concerning the handling of your data remains unresolved, you may escalate the matter to the Kahnawake Gaming Commission, in accordance with the complaints procedure set out in our Terms and Conditions. Where our Terms and this Privacy Policy exist in multiple languages, the English version prevails.